In India mobile penetration is growing at rapid pace. There are more than 80 million mobile subscribers in India and this number is ever increasing. Thus, this revolution is making mobile as one of the powerful media for the businesses to market and promote their products and services.
Mobiles wireless text messaging (SMS) has become a mainstream communication channel to reach consumers in a powerful manner. In todays business strategies reaching consumers who are on-the-move using SMS medium has become increasingly important promotional strategy for many business organizations.
SMS facility enable user to have one-to-one and one-to-many communication options to promote and share the business information. Today, marketers are considering the text messaging as greater deal when it comes to quicker and smarter communication with target audience.
In case of individual mobile subscriber to promote something with many people at a time, has many barriers such as surcharges, number of messages restrictions from service providers, carrier based limitations and so on.