Lead generation popularly known as Lead-gen in marketing arena. It is an effort to create prospective customers and generate interest among them on the business organizations products, solutions, services, initiatives, operations and so on.

Leads generation can be done in many ways such as:

• Building the prospective customer list
• Conducting e-newsletter / e-mail campaigns
• Developing the market-centric consumer database
• Researching and strategizing various business policies according to consumer behavior in the target marketplace

As part of our marketing services, we generate leads for the clients businesses in terms of consumers contact details, demographic profiles, buying and selling preferences. We generate leads in two of the major streams sales leads and marketing leads.

Sales Leads

We generate Sales leads based on the demographic data like age groups, income ranges, household income earnings usage of credit cards and so on. These leads are very useful for multiple advertising efforts and organizations. Typically each of these sales leads is followed up using phone calls by telemarketing executives separately. These leads are generally used in verticals such as insurance, finance, banking, telecommunications, finance and so on.

Marketing Leads

We generate Marketing leads on brand-centric information which is fully customized according the marketing needs of individual clients. These leads support clients in mapping their services, products and support initiatives with their target customers in an effective manner. In our Lead generation process we follow the IGCPE (Ideate, Generate, Communicate, Promote and Escalate) model:

MIdeate

We analyze the market and competition for the clients businesses and operations and accordingly initiate various market-centric lead generation ideas to help clients to accomplish business competitiveness.

Generate

We come up and generate detailed leads according to various sales and marketing requirements of the clients. This lead generation is done using marketing intrinsic factors to support clients to optimize their efforts in promoting their services.

Communicate

We prepare extensive list of communication tools with which we communicate our leads with the clients and support them in their marketing communication efforts.

Promote

We support our client in designing and preparing promotional campaigns with the help of generated leads in their sales and marketing efforts. We also help them in executing these promotional campaigns to get reaping business results.

Escalate

We enable our clients to execute the promotional campaigns and elevate the effectiveness of their businesses to the new heights of efficient service delivery.

Our Lead Acquisition Model makes use of two types of marketing campaigns:

Direct Marketing Campaigns

We devise and design direct marketing campaigns using:

• Paid Search
• Online Ads
• Email
• Phone
• Event

Indirect Marketing Campaigns

Our indirect marketing campaigns include:

• Organic Search
• Channel Partners
• Public Relations
• Social Media Referral Sites (Blogs, Social Networkingwebsites and portals)
• Client Referrals